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Health and fitness app industry grew only 9% in 2017

Author: IANS/Wednesday, September 13, 2017/Categories: Technology

Health and fitness app industry grew only 9% in 2017

New Delhi - The health and fitness app industry, which saw a massive growth of over 330% in three years since 2014, witnessed a slowdown and grew only 9% in 2016-17 worldwide, a survey has revealed.

From 2014 to 2015, the industry demonstrated a year-over-year growth of 178%, while from 2016 to 2017 it grew only 9%, said the survey by Flurry from Oath, a global mobile analytics firm.

To understand the slowdown, the health and fitness market was segmented into four sub-categories: workout and weight loss, general health, nutrition, and studios and fitness content.

The findings showed that the largest subcategory, "workout and weight loss", showed a significantly slower year-over-year growth rate. From 67% in 2015, it went down to 11% in 2016. 

While "nutrition" apps showed a decline of 26%, apps for "studio and fitness" content showed a 49% growth in 2016. 

However, the "general health" category revealed stagnation at 41% in the last two years. 

It said wearables, such as fitness bands and smartwatches, will see a significant growth.

According to Gartner forecast, there would be over 310 million wearables sold in 2017, which would be an increase of 16.7% to 2016.

For the survey, Flurry reviewed the health and fitness app industry based on app usage of over 1,000,000 apps across all app categories, providing insights into 2.1 billion devices. 

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rajyashree guha

IANS

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