Nifty99000 100%

Sensex99000 100%

Article rating: 4.1
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
Article rating: No rating
Tags:
Article rating: 3.0
Tags:
Article rating: 4.4
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
Article rating: No rating
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
Article rating: 5.0
Tags:
RSS

News

Digitization offers $39 bn export opportunities for Indian firms by 2022

Author: IANS/Thursday, July 19, 2018/Categories: Technology

Digitization offers $39 bn export opportunities for Indian firms by 2022

New Delhi, July 19 - Rising digitization will unlock a potential $39 billion worth of export opportunities for Indian businesses in select verticals by 2022 -- up from $16 billion in 2017, a Google-KPMG report said.

The verticals that provides high-potential export opportunities are travel, media and entertainment, Software-as-a Service (SaaS), consumer brands and real estate, said the report titled, "Indian Brands Going Global: A $39 billion opportunity". 

"Rising global connectivity is opening up new opportunities for businesses to expand internationally. There is a huge international growth opportunity for select verticals and we wanted to capture that through this report," said Shalini Girish, Director-Marketing Solutions, Google India. 

"We have also introduced a revamped Google 'Market Finder' tool that can help businesses overcome the barriers when they want to expand internationally," she added.

Asia-Pacific is one of the most attractive region for expansion by Indian players -- with China, Malaysia and Indonesia as key target countries. 

Digitally mature geographies such as the US and UK are other lucrative geographies which can be tapped through digital channels, the report outlined.

"With 'Market Finder' tool, businesses can get access to all the resources they need to find the right market for their products and services, translate their websites and ad text, find new customers with relevant online ads", Girish said.

For travel, Asia-Pacific and Middle East are the broad focus markets with UAE, Indonesia as very high potential markets for Indian online travel agencies. 

For the media and entertainment vertical, markets like the US, the UK, the UAE and mobile-firsts markets like Brazil are extremely lucrative for video consumption. 

In music, growing markets like South East Asia, Malaysia and the Philippines offer new opportunities for the players. The industry is set to grow at a CAGR of 37 per cent to $3.46 billion by 2022 from a $0.71 billion in 2017.

The India real estate market offers superior long-term returns, the opportunity for realtors from the NRI customers is expected to grow from $11.5 billion in 2017 to $25.7 billion in 2022. 

"Indian real estate developers could tap into the NRI and high net worth individual (HNI) customer base by leveraging technology and digital platforms," the report said.

Asia-Pacific is the focus region for consumer brands -- the fastest-growing region in apparel and consumer durables. 

"China, Vietnam and Indonesia are rapidly growing jewellery markets. Consumer brand market in select retail verticals is expected to grow from $1.5 billion to $2.64 billion by 2022.

"Geographically, share of developing economies in global trade is on the rise. This presents a compelling case for Indian Businesses to 'Look East' for growth," said Sreedhar Prasad, Partner and Head, Consumer Markets & Internet Business Advisory, KPMG India.

Print Rate this article:
No rating

Number of views (315)/Comments (0)

rajyashree guha

IANS

Other posts by IANS
Contact author

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Videos

Ask the Finapolis.

I'm not a robot
 
Dharmendra Satpathy
Col. Sanjeev Govila (retd)
Hum Fauji Investments
 
The Finapolis' expert answers your queries on investments, taxation and personal finance. Want advice? Submit your Question above
Want to Invest
 
 

Categories

Disclaimer

The technical studies / analysis discussed here can be at odds with our fundamental views / analysis. The information and views presented in this report are prepared by Karvy Consultants Limited. The information contained herein is based on our analysis and upon sources that we consider reliable. We, however, do not vouch for the accuracy or the completeness thereof. This material is for personal information and we are not responsible for any loss incurred based upon it. The investments discussed or recommended in this report may not be suitable for all investors. Investors must make their own investment decisions based on their specific investment objectives and financial position and using such independent advice, as they believe necessary. While acting upon any information or analysis mentioned in this report, investors may please note that neither Karvy nor Karvy Consultants nor any person connected with any associate companies of Karvy accepts any liability arising from the use of this information and views mentioned in this document. The author, directors and other employees of Karvy and its affiliates may hold long or short positions in the above mentioned companies from time to time. Every employee of Karvy and its associate companies is required to disclose his/her individual stock holdings and details of trades, if any, that they undertake. The team rendering corporate analysis and investment recommendations are restricted in purchasing/selling of shares or other securities till such a time this recommendation has either been displayed or has been forwarded to clients of Karvy. All employees are further restricted to place orders only through Karvy Consultants Ltd. This report is intended for a restricted audience and we are not soliciting any action based on it. Neither the information nor any opinion expressed herein constitutes an offer or an invitation to make an offer, to buy or sell any securities, or any options, futures or other derivatives related to such securities.

Subscribe For Free

Get the e-paper free