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Rural demand, new launches push November auto sales higher

Author: IANS/Saturday, December 2, 2017/Categories: Auto & Ancillary

Rural demand, new launches push November auto sales higher

New Delhi/Chennai - Robust rural demand along with new offerings led automobile manufacturers to report healthy sales figures for November.

Passenger car major Maruti Suzuki India's total sales rose 14.1% to 154,600 units, from 135,550 units sold during the corresponding month of 2016.

"This (total sales) includes 145,300 units in the domestic market and 9,300 units of exports. The company had sold a total of 135,550 units in November 2016," the auto major said in a statement. 

Maruti Suzuki's November domestic sales edged higher by 15% to 145,300 units from 126,325 units.

Exports inched-up by 0.8%, with 9,300 units that were shipped out during last month, up from 9,225 units sold abroad in November 2016.

Similarly, Hyundai Motor India too reported a healthy growth in its domestic sales.

The company's November domestic sales rose by 10% to 44,008 units from an off-take of 40,016 reported in the corresponding month of 2016. 

Commenting on the November performance, HMIL Director for Sales and Marketing Rakesh Srivastava said: "Hyundai volume of 44,008 units is a growth of 10% with strong performance of the newly launched bestseller Next Gen Verna along with Grand i10, Elite i20 and Creta.

"Due to strong pull of festive demand on the strength of buoyant rural markets, we hope to build on this positive momentum with a cumulative retail sales of 200,000 units for the period September to December 2017."

Other major manufacturer, Tata Motors' domestic sales for November rose exponentially on the back of new product offerings.

The company's November domestic passenger and commercial vehicle sales rose by 58% to 52,464 units.

However, the company's exports during the month under review declined by 12% to 4,927 units shipped out due to a drop in volume in key commercial vehicles' international markets such as Nepal and Sri Lanka. 

On the same page, Mahindra & Mahindra (M&M) total sales rose by 18% to 38,570 units last month up from 32,564 units sold during November 2016.

The company's domestic sales increased by 21% to 36,039 vehicles during November 2017, as against 29,869 vehicles sold during November 2016.

Conversely, exports for November 2017 stood at 2,531 vehicles, a de-growth of 6%.

M&M also logged a growth of 13% in the three wheeler segment last month selling 4,455 units as against 3,953 units sold during corresponding period in 2016.

"We expect our growth momentum to continue on the back of some recent refresh launches as well as the positivity of our product portfolio," Rajan Wadhera, President, Automotive Sector was quoted as saying in the statement.

Passenger cars manufacturer Honda Cars India registered monthly domestic sales of 11,819 units in November 2017 against 8,029 units in the corresponding month last year.

Besides, Ford India's combined domestic sales and exports in November reached 27,019 vehicles from 21,004 vehicles in the same month last year.

Two and three-wheeler manufacturer Bajaj Auto a rise of 21% in total sales, including exports, for November 2017 to 326,458 units from 269,948 units sold during the corresponding month of 2016.

Bajaj Auto's total domestic sales last month stood at 179,835 units -- up 16%, while the overall exports edged higher by 27% to 146,623 units.

Honda Motorcycle & Scooter India (HMSI) closed the month of November with stellar domestic sale which was up 44% to 432,350 units.

Honda's motorcycle sales grew by 56% to 150,606 units, while scooter sales grew by 39% to 281,744 units. 

TVS Motor Company registered a sales growth of 12% from 224,971 units sold in November 2016 to 251,965 units in the like month of 2017.

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rajyashree guha

IANS

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