Algorithmic trading uses a computer program that follows a defined set of instructions, called an algorithm, to place a trade. It is often said algorithmic trading can generate profits at a speed and frequency that is impossible for a human trader to achieve. Algorithmic trading, despite its advantages, has often been criticized by regulators and market intermediaries. But, the interest in algorithmic (algo) trades remains. The real test of any strategy is when the retail investor is able to use and benefit. William O'Neil India, an equity research and advisory firm, has launched AlgoSmith, an algorithmic trading strategy to provide superior risk-adjusted returns compared to its benchmark. In a growing market like India, there is a lot of interest among Indian retail investors to trade algorithmically, says Anupam Singhi, CEO, William O'Neil India in this week's conversation with Kumar Shankar Roy. Singhi, who previously held several key strategic positions at Thomson Reuters and Accenture, shares insights about the regulatory view on algo trading solutions for retail investors, the pros and cons of algo trading and much more. Read on.